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About us:
The Asian American Association Film Festival is made up of University of California, Davis students who seek to promote Asian American awareness through visual media.
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The Asian American Association Film Festival was founded in 2003 when UC Davis students and staff saw the need to support community outreach by promoting and encouraging Asian American arts – this brought the idea of Asian American Association Film Festival (AAAFF).
At the time Student Affairs Officer Anita Poon, AAA Vice-President Jimmy Yung, and Festival Director Justina Shih founded this week-long event in May 2004 which mission is to promote cultural awareness and empower Asian Americans, by presenting the issues and realities of the Asian American community otherwise ignored or stereotyped by mainstream media. That year, over 1,000 community members attended the festival to watch films such as Robot Stories, Masters of the Pillow, and the acclaimed Better Luck Tomorrow. The panel discussions that followed the showings featured panel speakers such as San Jose Mercury News reporter, Marian Liu; director of Kung Phooey, Darryl Fong; and documentary filmmaker, James Hou.
In 2005, we featured some of the most prominent films from different Asian countries, such as Small Voices from the Philippines, Tae Guk Gi from Korea and Infernal Affairs from Hong Kong. The festival also featured locally made films and documentaries that capture the realities and unique experiences of Asian Americans. Panels were held to foster dialogue about important issues, like sexual violence, Japanese soldiers in World War II and the Filipino veterans who to this day have yet to receive post-war benefits promised by the U.S. government. In addition, the festival encouraged students to actively participate in the media by showcasing their talents in a student film contest.
Today, the organization continues to promote understanding and respect that transcends racial, ethnic, and cultural boundaries. This festival is the result of the collaborative efforts of dedicated students. The directors would like to personally thank the committee who volunteered countless hours to put this together. The Asian American Association hopes the festival will entertain audiences and stimulate dialogue about Asian American issues in the community. Thank you for your support and hope you will enjoy the films!
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